1From Hard Hat to Startup
Tracy Young didn't dream of being a tech founder. She studied Construction Engineering Management at Cal Poly San Luis Obispo, then went straight to job sites. As a project engineer, she spent her days managing construction projects—and lugging around massive binders of blueprints.
Every construction site ran on paper. Hundreds of pages of blueprints, constantly getting outdated, damaged, or lost. When changes happened—and they always did—workers would find out too late, leading to costly mistakes and delays.
"I was carrying around 300 pounds of drawings. Every single day. And I thought, there has to be a better way. The iPad had just come out, and I realized—this could change everything about how construction works."
— Tracy Young
2The iPad Insight
In 2010, when Apple released the iPad, Young saw what others missed. This wasn't just a bigger iPhone—it was a device that could replace those 300 pounds of paper on construction sites. She teamed up with co-founders Ralph Gootee, Ryan Sutton-Gee, and Antoine Hersen.
They built PlanGrid: an app that let construction workers access, markup, and sync blueprints on tablets. Simple concept, massive impact. For the first time, everyone on a job site could have the latest drawings in their pocket.
PlanGrid launched just as iPads became affordable enough for construction companies to buy in bulk. Young understood her customers—they didn't want complexity, they wanted their blueprints to just work. On a tablet. Offline. Every time.
3Growing in a "Boring" Industry
Construction tech wasn't sexy. VCs wanted social apps and consumer plays. But Young knew something they didn't: construction is a $10 trillion global industry, and it was decades behind in technology adoption.
PlanGrid grew through word of mouth. Construction workers aren't on Twitter—they're on job sites, talking to each other. When one superintendent loved PlanGrid, they told every other super they knew. The product spread from trailer to trailer.
4The $875 Million Exit
In November 2018, Autodesk acquired PlanGrid for $875 million—the largest acquisition in Autodesk's history at the time. Young had built one of the most successful construction tech companies ever, and she'd done it by actually understanding the industry from the inside.
Young stayed on as VP at Autodesk, integrating PlanGrid into their construction cloud. But her story was already being told at Y Combinator as an example of founder-market fit: she didn't just understand her users, she had been one.
Before PlanGrid:
300 lbs of paper blueprints per project, constant versioning chaos
After PlanGrid:
Real-time synced drawings on tablets, everyone on the same page
5Key Lessons for Founders
1. Boring industries have the best opportunities
While everyone chased social apps, Young built for construction workers. The less sexy the industry, the less competition you'll face.
2. Be your own first user
Young didn't do customer research—she lived the problem. Founder-market fit means truly understanding the pain you're solving.
3. Distribution follows the customer
Construction workers spread the word on job sites, not social media. Go where your customers actually are.
4. Simplicity wins in enterprise
PlanGrid won because it was dead simple. Construction workers needed something that just worked—not another complex software platform.
5. Hardware shifts create software opportunities
The iPad created PlanGrid's opportunity. When new hardware emerges, think about which industries it could transform.