Keep Thinking
By Anis NANAI, Founder of Keep Thinking

Founder
Stories

Real lessons from real journeys. I've studied hundreds of founder stories—the wins, the failures, the pivots, the rejections. Here are the ones that shaped how I think about building companies.

These aren't just success stories. They're roadmaps of resilience, strategy, and the unglamorous work that creates extraordinary outcomes.

Anis NANAI

"Every founder story I read taught me something new. Now I share those lessons with you—so you don't have to make the same mistakes."

ANIS NANAI

Founder, Keep Thinking

26 Founder Stories

Brian Chesky
Airbnb

Brian Chesky

From Air Mattresses to $100B Empire

Do things that don't scale
Stewart Butterfield
Slack

Stewart Butterfield

Two Failed Games, Two Billion-Dollar Pivots

Your failure might contain your biggest success
Melanie Perkins
Canva

Melanie Perkins

100 Rejections to $40B Valuation

Persistence beats talent
Patrick & John Collison
Stripe

Patrick & John Collison

Irish Teenagers Who Rebuilt Internet Payments

Solve the problem everyone ignores
Whitney Wolfe Herd
Bumble

Whitney Wolfe Herd

From Tinder Lawsuit to Dating Empire

Turn adversity into your greatest asset
Sam Altman
OpenAI

Sam Altman

From YC President to AI's Most Important CEO

Think in decades, not quarters
Alexandr Wang
Scale AI

Alexandr Wang

MIT Dropout to Youngest Self-Made Billionaire

There's a premium to naivete
Dylan Field
Figma

Dylan Field

The $20B Acquisition That Never Happened

Build for the browser when everyone said native
Vlad Tenev
Robinhood

Vlad Tenev

Bulgarian Immigrant Who Democratized Trading

Make the complex accessible
Gabriel Pereyra
Harvey AI

Gabriel Pereyra

DeepMind Scientist Reinventing Legal Tech

Cold emails can change your life
Tracy Young
PlanGrid

Tracy Young

Construction Worker Who Built an $875M Empire

Build for the users everyone ignores
Apoorva Mehta
Instacart

Apoorva Mehta

20 Failed Startups Before Building a $39B Giant

Fail fast until you find it
Julia Hartz
Eventbrite

Julia Hartz

From TV Executive to IPO

Non-technical founders can win
Leah Busque
TaskRabbit

Leah Busque

The Dog Food Shortage That Launched the Gig Economy

Everyday problems hide big markets
Suhail Doshi
Mixpanel

Suhail Doshi

College Dropout Who Built the Analytics Standard

Question the industry standard
MM
Thinking Machines Lab

Mira Murati

From Albanian Refugee to $12B AI Empire Builder

Know when to lead, know when to leave
SW
Cognition AI

Scott Wu

The Coding Prodigy Who Built the First AI Software Engineer

Master your craft before you scale it
MT
Cursor

Michael Truell

MIT Dropout Who Built the Fastest-Growing Dev Tool Ever

Build what developers actually need
AM
Replit

Amjad Masad

From Jordanian Internet Cafes to Coding Revolution

Persistence beats privilege
GR
Vercel

Guillermo Rauch

The Argentine Who Built the Web's Future

Open source is the greatest distribution
AS
Perplexity AI

Aravind Srinivas

The Student Who Failed CS and Built a $20B Google Killer

Turn rejection into redirection
LQ
Fireworks AI

Lin Qiao

The Woman Who Built PyTorch and Now Powers AI

Build the infrastructure others depend on
JC
Artisan AI

Jaspar Carmichael-Jack

The 23-Year-Old Who Told SF to Stop Hiring Humans

Controversy is a strategy
LG
Scale AI / Passes

Lucy Guo

Pokémon Card Hustler to Youngest Self-Made Female Billionaire

Keep your equity when you leave
AO
Lovable

Anton Osika

The Swedish Coder Who Built the Fastest-Growing Software Ever

Open source is the ultimate distribution
IS
Safe Superintelligence

Ilya Sutskever

The OpenAI Co-Founder Who Raised $3B With No Product

Reputation is the ultimate currency

Why I Write These Stories

When I started Keep Thinking, I was obsessed with understanding what separates founders who break through from those who don't. The answer wasn't what I expected.

It wasn't about having the best idea. It wasn't about raising the most money. It was about persistence, timing, and the willingness to look foolish while doing things that don't scale.

These stories are my way of distilling those lessons. Each one contains something I wish I knew when I started.

What You'll Learn

  • 1How iconic founders turned rejection into fuel
  • 2The pivots that created billion-dollar companies
  • 3Why timing matters more than perfection
  • 4The unglamorous early days behind famous brands
  • 5How new-gen founders are building differently

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