Fractional CMO
Get expert marketing leadership without the full-time cost. Strategic marketing direction, growth planning, and hands-on execution support for your startup.
What is a Fractional CMO?
A Fractional CMO (Chief Marketing Officer) is a part-time, senior-level marketing executive who provides strategic leadership and execution support without the commitment and cost of a full-time hire.
Perfect for startups that need high-level marketing expertise but aren't ready for a full-time CMO. You get the strategy, the systems, and the results – on your timeline and budget.
What's Included
Marketing Strategy
Develop comprehensive marketing strategy aligned with your business goals. Channel selection, positioning, and competitive differentiation.
Growth Planning
Build scalable growth systems. Customer acquisition strategies, funnel optimization, and retention programs.
Team Leadership
Lead and mentor your marketing team. Hire and onboard specialists, manage agencies, and build processes.
Execution Support
Hands-on help with execution. Campaign planning, content strategy, analytics setup, and performance tracking.
Brand Development
Build a strong brand foundation. Messaging, visual identity, brand guidelines, and market positioning.
Performance Analytics
Set up tracking and reporting. Define KPIs, build dashboards, and optimize based on data.
Perfect For Startups That...
Need Senior Marketing Leadership
You're growing but can't justify a full-time CMO salary yet. You need strategic direction, not just execution.
Have Product-Market Fit
You've validated your product and are ready to scale. You need a growth engine, not just experiments.
Want to Accelerate Growth
You're spending on marketing but not seeing results. You need expert guidance to optimize your spend.
Need to Build Marketing Systems
You're doing marketing ad-hoc. You need processes, analytics, and a team structure that scales.
Engagement Options
Strategy Sprint
2-week intensive engagement
- • Marketing audit & analysis
- • 90-day growth plan
- • Channel strategy
- • KPI framework
Perfect for getting started quickly
Growth Partner
3-6 month engagement
- • Everything in Starter
- • 2 days/week hands-on
- • Team leadership & hiring
- • Campaign execution
- • Monthly strategy reviews
Most startups start here
Full Leadership
6-12+ month engagement
- • Everything in Growth
- • 3-4 days/week
- • Full marketing leadership
- • Department building
- • Board-level reporting
For serious scaling
Our Process
30-minute call to understand your business, goals, and current marketing efforts. See if we're a good fit.
Comprehensive analysis of your current marketing, competitors, and opportunities. Identify quick wins and strategic priorities.
Collaborative session to define strategy, set goals, and build your 90-day roadmap. Align team and stakeholders.
Regular cadence of strategy sessions, execution support, and performance reviews. Continuous optimization based on data.
Build systems and team for long-term success. Transition to full-time hire when ready, or continue fractional support.