CMO Expertise.
Startup Budget.
Get senior marketing leadership without the $300K salary. Strategic direction, team building, and hands-on execution from marketers who've scaled startups.
What is a Fractional CMO?
A Fractional CMO is a part-time, senior-level marketing executive who provides strategic leadership without the commitment of a full-time hire. You get the expertise of a $300K CMO at a fraction of the cost.
Perfect for startups that have found product-market fit and need to scale marketing, but aren't ready to build a full marketing department. We come in, build the systems, hire the team, and either transition out or stay on as needed.
What's Included
Marketing Strategy
Comprehensive marketing strategy aligned with your business goals. Channel selection, positioning, messaging, and competitive differentiation.
Growth Planning
Build scalable growth systems. Customer acquisition strategies, funnel optimization, retention programs, and unit economics modeling.
Team Leadership
Lead and mentor your marketing team. Hire and onboard specialists, manage agencies, build processes that scale.
Performance Analytics
Set up tracking and reporting that matters. Define KPIs, build dashboards, and make decisions based on data, not gut.
Campaign Execution
Hands-on help with campaigns. Paid acquisition, content marketing, email, SEO—we don't just strategize, we execute.
Brand Development
Build a brand that resonates. Messaging, visual identity, brand guidelines, and market positioning that differentiates you.
Perfect For Startups That...
Have Product-Market Fit
You've validated your product and are ready to scale. You need a growth engine, not more experiments.
Need Senior Leadership
You're growing but can't justify a full-time CMO salary. You need strategic direction, not just execution.
Want to Accelerate Growth
You're spending on marketing but not seeing results. You need expert guidance to optimize your spend.
Need to Build Marketing Systems
You're doing marketing ad-hoc. You need processes, analytics, and a team structure that scales.
Our Process
Discovery Call
30-minute call to understand your business, goals, and current marketing efforts. We'll assess fit and discuss how we can help.
Marketing Audit
Comprehensive analysis of your current marketing. What's working, what's not, and where the opportunities are. Competitor analysis included.
Strategy Workshop
Collaborative session to define strategy, set goals, and build your 90-day roadmap. Align team and stakeholders on priorities.
Execute & Optimize
Regular cadence of strategy sessions, execution support, and performance reviews. We iterate based on data and results.
Scale & Transition
Build systems and team for long-term success. When you're ready, we help you hire a full-time CMO or stay on fractionally.
Engagement Options
Strategy Sprint
2-week intensive engagement
- Marketing audit & analysis
- 90-day growth plan
- Channel strategy
- KPI framework
Perfect for getting started quickly
Growth Partner
3-6 month engagement
- Everything in Sprint
- 2 days/week hands-on
- Team leadership & hiring
- Campaign execution
- Monthly strategy reviews
- Slack/email access
Most startups start here
Full Leadership
6-12+ month engagement
- Everything in Growth
- 3-4 days/week
- Full marketing leadership
- Department building
- Board-level reporting
- CMO hiring support
For serious scaling
Common Questions
How is this different from hiring an agency?
Agencies execute tactics. A Fractional CMO provides leadership and strategy. We're part of your team, attending leadership meetings, making hiring decisions, and owning outcomes—not just deliverables.
How many hours per week?
Most engagements are 2 days per week (16 hours). This includes hands-on work, team meetings, and strategy sessions. More intensive engagements go up to 4 days.
Can you work with our existing team?
Absolutely. We work with what you have—whether that's a solo founder doing marketing, a junior marketer, or multiple agencies. We'll optimize the structure.
What if we want to hire a full-time CMO later?
That's the goal for many clients. We'll help you write the job description, screen candidates, and ensure a smooth transition. Many of our engagements end with successful full-time hires.
Get Started
Tell us about your project. We'll get back to you within 48 hours with a tailored proposal.