Keep Thinking
Complete Playbook

Fundraising
Guide

Everything you need to know about raising your startup round. From preparation to closing, learn how successful founders get funded.

6
Chapters
45 min
Read Time
Free
Forever
2024
Updated

Who Is This For?

First-Time Founders

Never raised before? This guide walks you through every step of the process.

Pre-Seed / Seed

Raising your first institutional round? Learn what investors expect at this stage.

Repeat Founders

Refresh your knowledge on the latest fundraising best practices and market conditions.

Chapters

01

Before You Fundraise

Decide if you're ready to raise and how much you need

When to raiseHow much to raiseTypes of fundingPre-fundraising checklist
02

Building Your Story

Craft a compelling narrative that investors remember

Your origin storyProblem & solutionMarket opportunityWhy now?
03

The Pitch Deck

Create a deck that gets you to the next meeting

Essential slidesDesign principlesCommon mistakesDeck examples
04

Finding Investors

Identify and research the right investors for your stage

Investor typesBuilding your listGetting warm introsCold outreach that works
05

The Pitch Process

Navigate meetings from first call to partner meeting

First meetingsFollow-upsPartner meetingsDue diligence
06

Closing the Round

Negotiate terms and get the money in the bank

Term sheetsValuation negotiationLegal docsClosing timeline

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